How Do I Get More Clients as a Hairstylist?

Why building a chair-filling business is about more than just scissors

Every hairstylist knows the craft is only half the job. You could give the best haircut in Auckland, but if no one knows you exist, your chair stays empty. Getting more clients isn’t about shouting louder — it’s about building trust, visibility, and loyalty in a way that feels natural.

Focus on building word-of-mouth that travels online

Referrals have always been the hairstylist’s secret weapon. But today, referrals happen digitally.

• Ask happy clients to leave a quick Google review — ideally right after their appointment.

• Encourage clients to tag you on Instagram when they share a fresh cut.

• Showcase before-and-after transformations with their permission.

One authentic post from a client can bring in three new ones.

Offer value before asking for bookings

Simon Squibb often says: “Give before you get.” For hairstylists, this means sharing useful tips and advice freely:

• Post short videos on “how to keep your hair healthy between cuts.”

• Share recommendations for products you actually use and trust.

• Offer styling tricks clients can do at home.

This positions you as the go-to expert — not just another stylist chasing appointments.

Create an experience worth talking about

Clients don’t just remember the haircut; they remember how you made them feel. Ask: “What small touches could make my salon stand out?”

• A warm welcome and genuine conversation.

• Remembering client preferences (use a notes app or booking system).

• Offering small extras — like a complimentary fringe trim between visits.

When clients feel cared for, they return — and they tell their friends.

Be visible where your clients hang out

It’s not about being everywhere; it’s about being in the right places.

• Instagram & TikTok → Perfect for showcasing visual transformations.

• Google Business Profile → Essential for local search (“hair salon Ponsonby”).

• Community groups → Join local Auckland Facebook groups where people ask for recommendations.

Visibility builds discovery.

Use simple offers to encourage repeat visits

You don’t need gimmicks — but you can gently guide clients back.

• Loyalty cards (e.g., “Book 5 cuts, 6th free”).

• Seasonal offers (“Freshen up for summer – 10% off colour this month”).

• Referral thank-yous (discounts for clients who bring in a friend).

These small nudges reward loyalty without devaluing your work.

FAQs Hairstylists in Auckland Ask About Getting More Clients

Q: How do I get more new clients quickly?A: Start with reviews and referrals — they’re faster than ads and build long-term trust.

Q: Should I spend money on Facebook or Instagram ads?A: Only once your profile looks strong. Ads won’t work if your reviews, photos, or content are weak.

Q: How do I keep clients coming back?A: Focus on the experience — small personal touches keep people loyal.

Q: What’s the best way to stand out from other stylists?A: Be personal. Share your story, your style, and your care — no one else can copy that.

Q: Do discounts work for growing my client base?A: Short-term offers help, but trust and consistency keep clients long-term.

Closing thought

Getting more clients isn’t about chasing harder. It’s about building trust, giving value, and creating experiences worth sharing. As Simon Squibb says, “The more you give, the more comes back.” For hairstylists in Auckland, that means giving advice, care, and consistency until your reputation fills your chair.

Ready to grow your hairstylist business with smart systems?

Want help setting up tools that collect reviews, keep your calendar full, and free you from admin stress? Book a free consultation with EDT Studio today — and let’s help you focus on your clients, not your paperwork.