How Do I Get More Clients as a Photographer?

Why photographers need more than just a good camera

Auckland is full of talented photographers. Many can capture stunning images — but still struggle to keep their calendar full. Why? Because getting clients isn’t about the gear. It’s about visibility, trust, and relationships.

If you’re wondering how to grow your photography business, here’s a practical guide.

Build trust through testimonials and reviews

Clients hire photographers for milestones — weddings, events, family portraits, brand campaigns. These are emotional, high-value moments. That means trust matters more than price.

• Collect Google reviews after every shoot.

• Ask clients if you can share a few words alongside their photos.

• Use reviews in your captions and portfolio.

One strong review can convince someone to choose you over ten other photographers.

Give value before you sell

Simon Squibb’s “give before you get” works brilliantly for photographers.

• Share free posing tips on social media.

• Post behind-the-scenes stories from shoots.

• Offer advice on “what to wear for a family photo” or “how to prep your products for an e-commerce shoot.”

By giving away knowledge, you position yourself as approachable and trustworthy. Clients will book because they already feel connected.

Specialise, but stay visible

Photographers who try to do everything often blend into the crowd. The clearer your niche, the easier it is for clients to find you.

• Are you the go-to family portrait photographer in Ponsonby?

• The product photographer trusted by Newmarket retailers?

• The event photographer covering North Shore corporate functions?

Specialisation helps you stand out. But remember — even within a niche, keep sharing your work so people see you’re active.

Make booking simple and fast

Many photographers lose clients because enquiries go unanswered or booking feels complicated.

• Add a clear “Book Now” or “Enquire Today” button on your site.

• Use online scheduling tools so clients can check availability instantly.

• Set up automatic follow-ups for missed enquiries.

Speed wins jobs. Research shows businesses that respond within an hour are 7x more likely to convert enquiries.

Partner with other businesses

Don’t wait for clients to find you — position yourself where they already are.

• Team up with wedding planners, real estate agents, or event venues.

• Partner with local retailers for styled shoots (great for exposure + mutual benefit).

• Offer referral bonuses to businesses who recommend you.

Collaboration gets you in front of clients you’d never reach alone.

FAQs Auckland Photographers Ask About Getting More Clients

Q: Do I need to discount my prices to get clients?A: No. Focus on value, not price. A strong portfolio and reviews win clients willing to pay fairly.

Q: What’s the fastest way to get bookings now?A: Follow up past clients and ask if they need updated work. They already know and trust you.

Q: Should I spend money on ads?A: Only after your website, reviews, and social proof are strong. Ads can amplify, but they can’t fix weak foundations.

Q: How do I stand out from other Auckland photographers?A: Tell your story, show your personality, and specialise. People buy into people, not just photos.

Q: How do I get repeat clients?A: Offer seasonal reminders (e.g., “time for updated family portraits”) and nurture relationships long-term.

Closing thought

Getting more clients as a photographer isn’t about chasing everyone. It’s about giving value, showing your unique style, and making it easy for people to trust and book you. In a busy Auckland market, generosity, speed, and clarity are what fill your calendar.

Ready to spend less time chasing clients and more time behind the camera?

Want help setting up systems that handle enquiries, follow-ups, and reviews automatically? Book a free consultation with EDT Studio today — and let’s make your photography business run smoother while you focus on creating.